Renting a room in a hotel is completely different from having the hotel as your own…
Every other platform you post on, you don’t own.
If #Facebook or #Instagram were to shut down your account, you’d lose all of your following, just like that 😬
You’d have no way to contact them.
Your website visitors.
Email lists are yours for the keeping
Capture your customers’ email addresses, in exchange for value.
Nurture a relationship with them off of social platforms that you don’t own.