Abdallah Battah provides digital pharmaceutical marketing services and training in Jordan and UAE. Services include pharmaceutical SEO, healthcare advertising, social media strategy, and digital transformation consulting. Digital Pharma Marketing Performance-driven marketing for pharmaceutical and healthcare brands — compliant, targeted, and results-focused. 1. Marketing Fundamentals for Pharma: Core marketing concepts, buyer personas, marketing funnels, and digital strategy foundations. 2. Content Strategy for Pharma: Develop a content plan that drives engagement, builds authority, and supports your business goals. 3. Social Media Marketing (Organic) for Pharma: Build and grow your brand presence across Facebook, Instagram, LinkedIn, TikTok, and more. 4. Social Media Advertising (Paid) for Pharma: Master paid campaigns on Meta, LinkedIn, and TikTok: targeting, budgets, and conversion optimization, within applicable healthcare advertising rules and platform policies. 5. Search Engine Optimization (SEO) for Pharma: On-page and off-page SEO, technical audits, keyword research, and content optimization for rankings. 6. Search Engine Marketing with Google Ads (SEM) for Pharma: Google Ads Search, Shopping, and Display campaigns, bidding strategies, and quality score optimization. Campaign formats and eligibility depend on healthcare advertising restrictions and platform policies. 7. Display Advertising for Pharma: Banner ads, remarketing, programmatic advertising, and Google Display Network best practices, subject to healthcare targeting and advertising restrictions. 8. Email Marketing for Pharma: Build email lists, craft high-converting sequences, automation workflows, and deliverability best practices. 9. AI for Pharma: A two-day practical programme for pharmaceutical teams: professional prompting, work with files, meetings, function-specific workflows, presentations, and safe use of AI. Who the AI programme is for Every function in the department is covered, and each has its own practice track on day two. 1. Product managers: Faster brand plans, market and literature summaries, competitor snapshots, and campaign briefs written in minutes instead of days. 2. Analysts: Cleaning and analysing sales and market files, generating charts, and drafting the monthly report from the data rather than by hand. 3. Designers: Concept generation, layout and format variations, presentation build-out, and adapting one approved asset across channels quickly. 4. Marketing managers: Campaign messaging, content calendars, agency briefs, and executive-ready summaries and presentations. 5. Sales managers: Field force communication, rep coaching notes, meeting minutes converted into assigned tasks, and customer-facing message drafts. By the end of the two-day AI programme, participants will be able to: 1. Understand: Explain in plain terms what generative AI is, how it produces an answer, and why it sometimes states a wrong answer with full confidence. 2. Prompt: Write a professional prompt using role, context, task and format, and recognise why a weak prompt produced a weak result. 3. Work with files: Summarise studies and long reports, question a whole set of files at once, and find information in your own material in seconds. 4. Run meetings: Run meetings that end with assigned tasks instead of notes nobody reads. 5. Apply: Apply AI to your own function’s recurring work, with a personal prompt library built during the programme. 6. Produce: Produce presentations and visual material faster, while keeping brand and regulatory standards intact. 7. Stay safe: Know what may and may not be uploaded, and when output must go through medical and regulatory review. Practical tracks and deliverables 1. Data, analysis and market intelligence: A working brand review workflow and a refreshable competitor view. 2. Portfolio, decisions, automation and agents: A scored shortlist with a decision brief, a live automation, an agent and an internal tool. Use only approved material and permitted data. AI output does not replace medical or regulatory review. Campaign eligibility varies by country, product and platform.