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Abdallah Battah

Influencer marketing is now a $16.4bn

Influencer marketing is now a $16.4bn industry globally, up from $1.7bn in 2016.

In the last year alone, the industry has grown by nearly $3 billion.

This marketing strategy has been on a rise and continues to be.

It’s easy to see why

✔️ The pandemic made people shop online
✔️ More people spent more time on social media during the pandemic
✔️ Gen Z is growing up and together with millennials, are a demographic open to influencer marketing
✔️ Millennials and Gen Z hate ads but engage with influencers.
✔️ Influencer marketing employs social proof and word of mouth, which are highly effective in influencing and building trust

There isn’t an industry that hasn’t used influencer marketing.

It’s a strategy that you can’t ignore.