Layan Chemicals Begins New Strategic Marketing Training Phase with Abdallah Battah

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A new seven-day training phase led by Abdallah Battah has begun for Layan Chemicals' overseas market managers, market supervisors and marketing managers.

As part of its continuing development program, Layan Chemicals has begun a new training phase for overseas market managers, market supervisors and marketing managers, led by trainer Abdallah Battah. The program is planned to run for seven days with practical exercises. Strategic marketing and overseas markets The training aims to give participants a deeper understanding of strategic marketing through the following topics: Building a sound marketing plan. Preparing and analyzing SWOT and the BCG matrix, alongside approaches to pricing. Applying STP: segmentation, targeting and positioning. Using AI tools to develop digital plans. Managing products and sales teams effectively. Closing sales with key clients. Developing innovative products that meet market needs. Managing logistics and supply plans in overseas markets. A view from the training session. The seven-day program is intended to build practical skills that can help strengthen the company's market position and support its expansion into new markets.