Digital Marketing Nanodegree Training for Decision-Makers in Jordan in 2024

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Decision-makers and company representatives in Jordan took part in a 2024 digital marketing Nanodegree training program covering eight core modules.

Decision-makers and company representatives in Jordan took part in a digital marketing Nanodegree training program in 2024. The curriculum brought together eight areas of digital marketing, from strategic foundations to advertising and email marketing. The eight training modules Marketing fundamentals: Core marketing concepts, buyer personas, the marketing funnel and the foundations of digital strategy. Content strategy: Developing a content plan that encourages engagement, builds authority and supports business goals. Organic social media marketing: Building and growing a brand presence on Facebook, Instagram, LinkedIn, TikTok and other platforms. Paid social media advertising: Campaigns on Meta, LinkedIn and TikTok, including targeting, budgets and conversion optimization. Search engine optimization (SEO): On-page and off-page SEO, technical audits, keyword research and content optimization for search. Search engine marketing (SEM) with Google Ads: Search, Shopping and Display campaigns, bidding strategies and Quality Score optimization. Online advertising: Banner ads, retargeting, programmatic advertising and best practices for the Google Display Network. Email marketing: Building email lists, writing conversion-focused sequences, automation workflows and deliverability best practices. The curriculum was designed to give participants a connected view of the channels and decisions involved in planning digital marketing activity.