Cross-Selling and Up-Selling Training with the Jordan Chamber of Industry

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Consultant Abdallah Battah led a one-day practical cross-selling and up-selling training program organized by the Jordan Chamber of Industry and Relevancy.

The Jordan Chamber of Industry, in partnership with Relevancy, organized an intensive training program titled “Cross-Selling and Up-Selling.” Consultant Abdallah Battah led the one-day practical session, connecting sales concepts with the realities of the market. The interactive approach invited participants to look beyond the individual transaction: understanding a customer's needs, identifying relevant solutions and building a relationship that can last beyond a single sale. Key areas of the training The essential difference between traditional selling and strategic selling. Cross-selling strategies that can increase the value of each customer relationship. Up-selling techniques for increasing the return from a deal. Reading customer needs and presenting suitable solutions. Case studies and practical exercises reflecting challenges in the local market. Approaches to building long-term trust through sustainable sales practices. The program aimed to strengthen participants' sales capabilities and their ability to create added value for customers and businesses through effective, modern sales methods.