AI-Powered Digital Marketing Course — Group 34, 2026

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Group 34’s 2026 course covered six core digital marketing areas, alongside the use of AI in digital marketing and improving productivity.

Group 34’s AI-powered digital marketing course in 2026 brought together core marketing concepts, content strategy, social media, and search engine marketing. The course also addressed using artificial intelligence in digital marketing and improving productivity. Topics studied 1. Marketing Fundamentals Core marketing concepts, buyer personas, marketing funnels, and the foundations of digital strategy. 2. Content Strategy Developing a content plan that drives engagement, builds authority, and supports business goals. 3. Social Media Marketing (Organic) Building and growing a brand presence across Facebook, Instagram, LinkedIn, TikTok, and other platforms. 4. Social Media Advertising (Paid) Managing paid campaigns on Meta, LinkedIn, and TikTok, including targeting, budgets, and conversion optimization. 5. Search Engine Optimization (SEO) On-page and off-page SEO, technical audits, keyword research, and content optimization to improve search rankings. 6. Search Engine Marketing with Google Ads (SEM) Google Ads Search, Shopping, and Display campaigns, bidding strategies, and quality score optimization. AI for digital marketing and productivity Alongside these six areas, the course addressed the use of artificial intelligence in digital marketing and improving productivity.